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The media trends that are not going anywhere in 2021

The media trends that are not going anywhere in 2021

I know most of us are more than happy to leave 2020 behind, but there are some habits and trends that we have picked up throughout the year that are probably going to follow us into 2021. One of the largest lessons 2020 taught us was how much we can get done from home, and […]

The Importance of Having a Marketing Plan

The Importance of Having a Marketing Plan

What is a marketing plan? Businesses have so much competition these days that it can be hard for customers to even notice a business, let alone become loyal. A marketing plan will help to promote your business’ products and services, and determine future strategies on product development, market development, channel design, sales promotion and profitability. […]

Timeliness in Marketing

Timeliness in Marketing

In marketing, it is important to be timely and reach the right customers at exactly the right time to increase the likelihood of them engaging with your brand or making a purchase. The smartest and most successful marketers ensure they are timely and relevant when targeting their audience. The marketing landscape is so competitive that […]