Digital Paid Advertising

Paid promotion is a very valuable tool for digital marketing. It is offered through social media sites and search engines, and ads can be formatted in a variety of ways such as video, text and photos. Paying for ads is a great way to reach new audiences and potential customers, and ads can be targeted […]
Types of Social Media Marketing

The best social media sites for business Social media is a very useful tool for marketing because it is an easy and free way to increase your audience and make potential customers aware of your business. There are a range of social media sites that are free to setup and make posts on and can […]
Advancements of Marketing Systems

Advancements in marketing have well and truly changed the way businesses reach their customers and it is important to stay up to date with these technological changes so businesses can reach customers where they already are. What is a marketing system? A marketing system is the repeatable process for creating and developing client relationships […]
Focusing on a Clear Market Offering

Being clear on your marketing message Having real clarity on your marketing message and who the target market is will set your marketing efforts apart from the rest. When developing a marketing message, it is important to be and thoughtful about who is being spoken to, to make the most out of every communication. […]