Building a website for your business is essential for growing and expanding your customer base, something that Maitland Bottrell Media excels at with our experienced web design and web development team. Our experienced team of designers and developers work together to create websites that are not only visually appealing but also functional, responsive, and user-friendly. A well-designed website highlights your products and services, attract new customers, and provides valuable information to existing ones. However, building a website can also be a complex process, and several factors should be considered to ensure that your website is effective and successful.

Do’s:  

Define your target audience:

Before you start building your website, it is important to understand who your target audience is. This will help you tailor the content and design of your website to meet their needs and preferences. Consider factors such as age, gender, location, interests, and income when determining your target audience.  

Invest in a professional website design:

A well-designed website is essential for attracting and retaining customers. Consider hiring a professional web designer to create a visually appealing and user-friendly website. We can ensure that your website is optimised for search engines, is easy to navigate, and is accessible to all users. Our web design team at Maitland are available to cater to all your web design requirements.

Make sure your website is mobile-friendly:

With the increasing use of mobile devices, it is important to ensure that your website is optimised. This means that your website should be responsive, so it adjusts its layout to fit the screen size of the device it is being viewed on. A mobile-friendly website provides a better user experience and will improve your search engine rankings.  

Use clear and concise language:

When writing content for your website, it is important to use clear and concise language. Avoid using technical jargon or complex sentences that can be difficult for your audience to understand. Instead, use simple language that is easy to read and that communicates your message.  

Provide valuable information:

Your website should provide valuable information to your customers. This includes information about your products and services and helpful tips and advice related to your industry. Providing valuable information can establish your business as a thought leader in your industry, attracting new customers.  

Include high-quality images and videos:

High-quality images and videos can help bring your website to life and can also attract and engage visitors. Consider including images of your products and services, as well as videos that highlight your business and the people behind it.  

Make it easy for customers to contact you:

Your website should make it easy for customers to contact you. This includes providing a contact form, an email address, and a phone number. You should also include a physical address and a map of your location.  

Don’ts:

Don’t use a generic website template:

Using a generic website template can make your website look like thousands of others on the internet. This makes it difficult for your website to stand out to your customers. Instead, consider investing in a custom website design that is unique to your business.

Don’t use small text:

Small text is difficult to read, especially on mobile devices. This leads to a poor user experience and makes it difficult for visitors to find the information they are looking for. Make sure that the text on your website is large enough to be easily readable on all devices.  

Don’t use too many colours or font styles:

Using too many colours or font styles makes your website look cluttered and confusing. This also makes it difficult for visitors to focus on the important information on your website. Stick to a simple colour palette and font style that is easy on the eyes and accurately represents your brand.  

Don’t neglect your website’s load speed:

A slow-loading website can lead to a high bounce rate and can negatively impact your search engine rankings. Make sure that your website is optimised for speed and that the images and videos on your website are properly optimized for the web.  

Don’t ignore the importance of website security:

Website security is essential to protect your customers’ personal information and to maintain the integrity of your website. To ensure your website is secure, use an SSL certificate and regularly update your website software.  

Don’t ignore the importance of search engine optimisation (SEO):

SEO optimises your website to rank higher in search engine results pages (SERPs). This helps drive more traffic to your website and can improve your website’s visibility and credibility. Make sure that your website is optimised for SEO by using keywords, meta descriptions, and title tags.  

Don’t neglect the importance of website maintenance:

Regularly maintaining your website is essential to keep it up-to-date, secure, and functioning properly. This can include updating software, fixing broken links, and adding new content. Regular website maintenance can also help improve your website’s search engine rankings.  

Building a business website is a complex process that requires careful consideration and planning. There are several dos and don’ts that should be followed to ensure that your website is effective, engaging, and successful. Our web design and web development team at Maitland Bottrell Media can help you plan and execute a successful website strategy to help reach your business goals and grow your customer base.