The website should be easy to navigate, understand, and use. The navigation should be intuitive, and the content should be organized in a way that makes sense.
The website should be accessible to all users, including those with disabilities. This includes providing alternative text for images, using clear and descriptive headings, and designing the website with accessibility in mind.
The content should be well-written, relevant, and useful to the target audience. The content should be organised clearly and concisely and should be easy to read and understand.
The visual design of the website should be aesthetically pleasing, professional, and consistent. This includes choosing appropriate colours, fonts, and images that reflect the brand and appeal to the target audience.
The website should be functional and reliable. This includes ensuring that all links are working, that the website loads quickly, and that it is optimized for search engines.
The website should be designed to be responsive, meaning it should adapt to different screen sizes and devices. This includes designing the website to be mobile-friendly and ensuring that it looks great on desktops, laptops, tablets, and smartphones.
User Experience (UX):
The website should provide a positive user experience, meaning that visitors should be able to easily find what they are looking for and interact with the website in a way that is intuitive and natural.
The website should reflect the brand and its values. This includes using the brand’s colours, logos, and other visual elements in a consistent manner throughout the website.