Tips & Tricks when building your business website

Building a business website can be a daunting task, especially for those who are not familiar with web development or design.

With our professional web design and web development services in Newcastle, businesses of all sizes can build a website that truly represents their brand and helps them achieve their goals. Whether starting from scratch, revamping an existing site, or adding new features, our team will work closely with you to deliver results that make a real impact in the online landscape. By leveraging the latest technologies and design trends, Newcastle Bottrell Media helps businesses stand out, attract, and retain customers, and reach their goals.  

However, with a few key tips and tricks, you too can create a website that effectively represents your brand and helps attract and retain customers.  

Define Your Goals  

Before you start building your website, it is important to define what you want to achieve with it. Are you looking to increase sales, provide information about your products or services, or simply establish a strong online presence? Knowing what you want to accomplish will help you make better decisions about design, content, and functionality.

Choose the Right Platform  

There are many different platforms available for building a website, including WordPress, Wix, Shopify, and more. Each platform has its strengths and weaknesses, so it is important to choose one that aligns with your goals and technical ability. For example, if you are looking to create an e-commerce website, Shopify may be a better option than WordPress.  

Make it Mobile-Friendly  

With most of the internet traffic now coming from mobile devices, your website must be optimized for viewing on a variety of screens. Make sure your website is responsive, meaning it adjusts its layout and content based on the size of the screen it’s being viewed on. This will ensure that your website is accessible and easy to use for all visitors, regardless of their device.  

Use High-Quality Images  

Images are a powerful tool for attracting and engaging visitors to your website. Use high-quality images that are relevant to your business and convey your brand message. Avoid using stock photos that are generic and not representative of your brand. Instead, consider investing in a professional photoshoot to create unique and compelling images for your website.  

Make it Easy to Navigate  

Navigation is critical to the success of your website. Make sure that your menu is clear and intuitive, and that visitors can easily find what they’re looking for. A search bar is also a useful feature that can help visitors quickly find what they’re looking for on your site.

Write Compelling Content  

The content on your website is a critical component of its success. Make sure that your writing is clear, concise, and engaging. Use headings, subheadings, and bullet points to break up long blocks of text and make your content easier to read. Also, make sure your content is optimized for search engines by incorporating keywords relevant to your business.  

Incorporate Calls-to-Action  

Calls-to-action (CTAs) are an essential part of any website. They encourage visitors to take specific actions, such as making a purchase, signing up for a newsletter, or contacting your business. Make sure your CTAs are clear, visible, and strategically placed throughout your website.  

Use High-Quality Typography

Typography plays a critical role in the overall look and feel of your website. Choose a font that is easy to read and represents your brand. Keep in mind that the font you choose will impact the way visitors perceive your website, so it’s important to make the right choice.  

Make it Fast and Secure  

Speed and security are crucial for a successful website. A slow website will discourage visitors from staying on your site, while a website that’s not secure can compromise sensitive information. Make sure your website is optimised for speed by using a fast-loading theme and compressing images. Also, make sure your website is secured with an SSL certificate to protect sensitive information and ensure a safe browsing experience for your visitors.  

Test, Refine, and Repeat  

Once your website is live, it’s important to constantly monitor and refine it to ensure it’s meeting your goals. Use analytics tools to track your website’s traffic and engagement. Analyse this data to identify areas that need improvement, such as slow page load times or a high bounce rate.  

A/B testing is another useful tool for refining your website. This involves creating two versions of a page and testing them with different segments of your audience to see which one performs better. This can help you make informed decisions about design, content, and functionality, and ensure your website is always optimised for maximum performance.  

Finally, don’t be afraid to make changes to your website as needed. The online landscape is constantly evolving, and your website should evolve with it. Keep up-to-date with the latest design trends and best practices, and make changes as needed to ensure your website remains relevant and effective.  

Building a business website requires careful planning, attention to detail, and a commitment to continuous improvement. By following these tips and tricks, you can create a website that effectively represents your brand and helps you achieve your goals. However, if you want a professional hand, whether you are looking to build a new website from scratch, revamp an existing site, or add new features, Newcastle Bottrell Media has the expertise and experience to deliver the results you want. Our web design and development services are designed to help businesses stand out in the online landscape, attract, and retain customers, and achieve their goals. 

To find out more about our web design and web development services in Newcastle, feel free to contact us today!