Digital marketing is a broad term that can be confusing for the uninitiated. Put simply, digital marketing is any form of marketing and promotional activities that are performed though electronic media and/or online. The benefit of digital marketing over traditional marketing avenues is that it is customer oriented and measurable. You can see your results and engagement in an instant.
Digital Marketing can be grouped into the following key areas and we’ve broken them down for you.
Leading the way in digital marketing is social media – think Facebook, Instagram, Pinterest, LinkedIn, Twitter – the list doesn’t just go on but it grows every day. It is essential to not only posses, but be active amongst your social media accounts – they are fantastic tools to get up and close with your customer base on a personal level.
Search Engine Optimisation (SEO)
SEO is all about ranking well on search engines such as Google. There are others (Yahoo, Bing etc) but Google is your gold player. Implementing effective digital marketing activities and having relevant online content all helps towards boosting your SEO. Ranking well on the first pages of Google, a must in today’s world.
Search Engine Marketing (SEM)
SEM is all about paying for lead generation off your search engines. The main player in SEM is pay per click advertising (PPC). PPC allows you to generate paid advertisements related to key search terms your customers are using to search online for your product or service. Think of it as your online yellow pages. You only pay when a customer clicks on your ad and is lead to your website or target page.
Content marketing is about having online content that is relevant, engaging and worthy of being shared.
It includes having a functional website and social media content that will rank well, blogging about meaningful topics that are shared amongst your networks. It’s about getting relevant content related to your business online and seen.
It’s like writing a letter to your customers – just online. There are some amazing products that allow you to customise e-newsletters with your company branding and personalise to your customers. You can track who received your email, who opened it and what actions they took once opened. Meaning there’s no more waiting for a letter to be opened Three months down the track!
Mobiles are a way of life. If not in our hand they are not far away. Mobile marketing includes using marketing apps and technologies to communicate to your customers at the time you need it most. Mobile marketing allows communication in the most personal and targeted way with your customers.
Digital marketing may seem like a beast, but once your business is online, you will wonder how you ever lived, and worked without it!