What is Web Design? + Top 5 Website Platforms

Hi, I’m Gavin Bottrell from Bottrell Media & Web Design. Web design is more than just aesthetics—it’s about creating functional, user-friendly websites that engage visitors and drive conversions. In this article, I’ll explain what web design is and review the top five website platforms businesses can use.

What is Web Design?

• User Interface (UI) & User Experience (UX) – Ensuring easy navigation and a great experience.
• Responsive Design – Making sure websites work on all devices.
• SEO Optimization – Enhancing search engine visibility.
• Performance & Speed – Ensuring quick load times.
• Security & Maintenance – Keeping websites safe and updated.

Top 5 Website Platforms

1. WordPress

• Most popular platform globally.
• Highly customizable with plugins.
• Ideal for blogs, business websites, and eCommerce.
• More on our web design services

2. Shopify

• Best for eCommerce businesses.
• Secure and scalable.
• Integrated payment gateways.

3. Wix

• Beginner-friendly drag-and-drop builder.
• Great for small businesses.
• Offers SEO and mobile optimization.

4. Squarespace

• Stylish design templates.
• Best for portfolios and creatives.
• All-in-one platform with hosting included.

5. Joomla

• More complex but powerful.
• Suitable for larger business sites.
• Requires some technical knowledge.

Why Choosing the Right Platform Matters

• SEO Rankings – Search engines prefer well-optimized sites.
• User Engagement – A great UX keeps visitors on your page.
• Business Growth – The right platform supports scalability.

• Website Hosting
• SEO Services
• Social Media Management
• Logo & Graphic Design
• Google Adverts
• FAQ & Support

Understanding web design and selecting the right platform is crucial for business success. If you need expert assistance, contact Bottrell Media today!

• Gavin Bottrell on LinkedIn
• Instructional Design Australia
• eLearning Design & Development

Bottrell Media

See Full Bio