Video SEO and YouTube for Business Visibility
Video SEO and YouTube for Business Visibility
Video isn’t just entertainment—it’s one of the most powerful ways for businesses to reach, engage, and convert customers. With YouTube as the world’s second-largest search engine, and Google increasingly featuring video in results, video SEO is now essential for any business looking to boost visibility.
Here’s how to optimise your video strategy for both YouTube and your website.
Optimising Titles, Tags, and Descriptions
On YouTube, SEO works much like it does on Google:
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Titles should include your main keyword and spark curiosity.
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Descriptions should outline the video content, include links back to your website, and feature relevant keywords naturally.
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Tags help YouTube understand your video’s context, boosting discoverability.
Well-optimised metadata ensures your videos rank higher in YouTube search and appear in suggested video feeds.
YouTube SEO vs Website Video SEO
Optimising for YouTube and your website requires different approaches:
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YouTube SEO focuses on engagement signals (watch time, likes, comments, subscriptions).
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Website Video SEO depends on technical elements like video schema, page load speed, and crawlability.
The best strategy? Use YouTube to capture discovery and drive traffic, while optimising on-site videos for conversion and lead capture.
Using Video Schema for Embedded Content
When embedding videos on your website, structured data helps Google understand and index them properly. Adding VideoObject schema can:
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Improve chances of appearing in rich snippets and video carousels.
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Highlight key details like video length, upload date, and transcript.
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Boost visibility in Google’s video tab.
Schema ensures your video content contributes to your site’s SEO, not just YouTube’s.
Driving Traffic from YouTube to Your Site
YouTube is great for reach—but it shouldn’t be the final destination. To funnel viewers into leads:
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Add calls-to-action (CTAs) in your video and description.
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Use end screens and cards to direct viewers to your site or lead magnets.
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Pin comments with links to resources or booking pages.
This turns YouTube visibility into website conversions.
Hosting vs YouTube: What’s Better for SEO?
A common question is whether to host videos directly on your website or upload them to YouTube.
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YouTube Pros: Huge audience reach, better discoverability, free hosting.
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YouTube Cons: Limited control, ads and distractions, traffic may stay on YouTube.
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Self-Hosting Pros: Full control, stronger on-site engagement signals.
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Self-Hosting Cons: Higher hosting costs, bandwidth issues for large libraries.
For most SMBs, a hybrid model works best: publish on YouTube for reach, embed on your site (with schema) for SEO value and conversions.
Make Video SEO Work for Your Business
Video is no longer optional—it’s a core part of business visibility. By combining YouTube optimisation with website video SEO, you can expand your reach, improve rankings, and turn views into paying customers.
At Bottrell Media, we help Australian SMBs grow with video SEO strategies that integrate seamlessly with their broader marketing.
👉 Book a Free Video SEO Consultation today and start turning views into leads.
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