When you are going to the trouble of building your database, nurturing that following and creating fabulous email marketing pieces to send out, the last thing you want is a message that just falls flat.
We have compiled our top 5 lead generation techniques to ensure you are getting bang for your buck and encouraging those loyal customers of yours to either contact you, make a purchase, visit you website or whatever the case may be!
- Have a great subject line
This sounds simple but can often be the hardest thing to do of all. This is where you will grab the attention of your reader, or where they will simply rash without opening. Make sure it entails what the email is about – are you offering a great new product? Are you on sale? Let them know by including the key information in your subject line.
- Offer an incentive
Everyone loves a bargain – so can you offer one? Offering an incentive gives your customers another reason to open your email. Not only will they receive great information, but will be rewarded by doing so.
- Include your call to action front and centre
Don’t shy away from telling your customers what you want them to do. Your call to action should be in the top portion of your email before your reader needs to scroll down. Remind your reader a few times throughout your email about what it is you want them do to.
- Ensure your landing page is relevant and eye catching
If you have created a landing page for your campaign, ensure it is eye catching and expands on your original email with more informative information for your customers. Once again, have your call to action front and centre so your customer knows exactly what it is you want them to do.
- Include video and images
We love visuals so include video and imagery where possible. A picture speaks a thousand words so a video speaks a million. So many messages and feelings can be conveyed through a great video, so think about the ways you can incorporate video into your next campaign.
Our top 5 lead generation tips for email marketing – get to it.