Why you need SEO

Search Engine Optimisation involves improving your website so that search engines like Google rank it higher in relevant searches. Search engines have bots that search the web and put information about the pages together, which is then analysed and indexed according to a bunch of different factors. If that isn’t enough to convince you, here’s […]
What are products and services?

It is vital for businesses to define their product & service offerings so all of their marketing materials are sending the same message and target markets can be identified. What is a product/service? Every business is offering some kind of product or service to their customers, but what exactly are products and services? A […]
New: Instagram’s Professional Dashboard

Last week Instagram rolled out their ‘Professional Dashboard’, an analytics tool designed to help users turn their passions into a living through Instagram. Instagram describe the dashboard as ‘a central destination to track performance, access and discover professional tools, and explore educational information curated by Instagram. ‘The Dashboard’ has three key features to track […]
Types of Social Media Marketing

The best social media sites for business Social media is a very useful tool for marketing because it is an easy and free way to increase your audience and make potential customers aware of your business. There are a range of social media sites that are free to setup and make posts on and can […]
Focusing on a Clear Market Offering

Being clear on your marketing message Having real clarity on your marketing message and who the target market is will set your marketing efforts apart from the rest. When developing a marketing message, it is important to be and thoughtful about who is being spoken to, to make the most out of every communication. […]
The Importance of Having a Marketing Plan

What is a marketing plan? Businesses have so much competition these days that it can be hard for customers to even notice a business, let alone become loyal. A marketing plan will help to promote your business’ products and services, and determine future strategies on product development, market development, channel design, sales promotion and profitability. […]
Timeliness in Marketing

In marketing, it is important to be timely and reach the right customers at exactly the right time to increase the likelihood of them engaging with your brand or making a purchase. The smartest and most successful marketers ensure they are timely and relevant when targeting their audience. The marketing landscape is so competitive that […]
Add Age & Country Restrictions for Facebook Page

Did you know, Facebook has a feature that allows you to restrict your page to certain audiences? You might ask, ‘why would I want to do that?’. Apart from the obvious age restriction on pages, (eg. Gambling and Betting companies). Country restrictions can be useful if you want to only advertise to your […]
Instagram Shopping Feature by Shopify

Anyone who has a Shopify store will be so excited for the Instagram Shopping Feature to roll out… Online commerce giant Shopify is ready for its Instagram moment: The one-stop shop platform provider is opening up its Instagram integration to thousands of its merchants leading up to the holiday season. The platform expansion adds yet another […]
Social Media Lessons from Buzzfeed
Social Media Lessons from Buzzfeed Buzzfeed, it’s a guilty pleasure that so many of us indulge in, yet is so often criticised by the masses. But what is it that makes the blogging hub so popular, and how can you use that to boost your business and following? We’ve put together some social media […]