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SEO or Search Engine Optimization is an important thing for any website especially for business websites as having good SEO will help have your website ranked higher in search engines such as Google. When running a website for a business having good SEO is important since the higher your site appears in google search results the more likely people will see your site which will increase your traffic and therefore a high chance to grow your client base.

There are eight main factors that contribute to the SEO and ranking of your site:


  • Targeted words aiming to have site appear for when searched

Regular Updates

  • Updating the site with new content mostly via blog posts or new pages

Back Links

  • Links on external sites that point back to your site

Google My Business (GMB)

  • Google’s business listing which makes displays your business details right in google search results for people to without entering your site

Local Directories

  • Your local directories such as yellow pages which catalogs business within in an area making it easy for people to find all business of a type in their local area


  • Having good reviews on your site, GMB and social accounts improve your standing with google and therefore more likely to appear in higher spots in search results

Meta Titles/Tags

  • These are invisible tags in attached to your sites titles, images and pages which are read by a search engine to give an idea of what the page is about and what’s on it

Ads (Google Ads)

  • Paid ads can put your site in a better position in search results then your SEO can naturally put you especially useful when first starting out with your SEO
Newcastle Bottrell Media is a Web Development and Digital Marketing Agency located in Newcastle NSW 2300

Now SEO is not an instant one-time fix that will improve traffic flow to your site since every similar business is fighting get the top rankings has having the top ranking provides the most visibility for the site to the highest number of people. Since is it very common for people looking for a product or service to just search that term and select the top result, so getting the highest rank possible is best and this requires continuous SEO work to keep ahead of competitors.

The best way to improve your SEO is to start with good keyword research to find keywords with the least competition while still being descriptive of your business and highly searchable, a keyword with no competition but is never likely to be searched is not a good keyword. Once you have keyword you want to target which are highly searchable with minimum competition and is descriptive of your business you can now start the next step writing keyword rich content for your site, this can include rewriting existing content to include more keywords. Now this may give the idea of just have random barely readable content just to add more keywords into but that is a bad idea the readability of you content is more important than the number of times your keywords are used. Having just large chucks of keywords that isn’t readable will hurt your SEO so have well written content that uses keywords as appropriate is best for your content.

These steps only really need to be done once but this isn’t where your SEO ends as this will only last a short time once competitors have improved or added to their content, they will start to rise in the ranks again. So, while your main content doesn’t need to be rewritten it is important to continually update your site either with blog post or new pages to improve your ranking.

Our team at Bottrell media is experienced and skilled at performing SEO with well written content, regularly updating sites with new blogs and pages as well as organizing off page optimization with Google my business and local directories. Search Engine Optimization is a time consuming and complicated task that takes time to see results as it is a slow climb up the ranks and as such it is not easy for most businesses to perform their own SEO as time taken to improve SEO rankings will mean less time on the main business functions, so letting an experienced team like ours at Bottrell Media is the best way to get the best out website.