SEO for Trades
Get found by more local customers and win more jobs.
Grow Your Trade Business With Targeted SEO
When people need a tradie, they go straight to Google — not the phone book. If your business isn’t appearing at the top of search results, you’re losing leads to your competitors.
At Bottrell Media, we specialise in SEO for trades, helping tradies across all industries get more calls, quote requests, and booked jobs through better Google visibility.
Whether you’re an electrician, plumber, builder, landscaper, concreter, roofer, air con technician, mechanic, or handyman — effective SEO puts your business in front of customers who are ready to hire.
Our Tools of Choice
WordPress Development
Perfect for businesses needing custom functionality, easy content management, and scalability.
Shopify Development
Ideal for eCommerce, with built-in sales tools, payment integration, and inventory management.
SEO & Analytics
We integrate Google Analytics, Search Console, and on-page SEO tools from day one.
SEO Services for Tradies
We offer complete SEO solutions built specifically for trade businesses.
Local SEO (Google Maps)
Optimise your Google Business Profile to drive more calls.
On-Page SEO
Fixing titles, meta descriptions, headings, page layout & keyword placement.
Service Page Optimisation
Optimised pages for each of your main services:
electrical
plumbing
building
concreting
roof repairs
air conditioning
landscaping
carpentry
… and more.
Suburb Landing Pages
Targeted service-area pages to rank in all the suburbs you service.
Technical SEO
Improve speed, mobile performance, crawling & indexing.
Link Building
High-quality backlinks to increase domain authority and rankings.
Website Content for Tradies
SEO-friendly content written in trade-specific language customers understand.
Monthly Reporting
Simple, transparent reports showing rankings, traffic & leads.
Everything is tailored to how tradies attract customers and win work.
Why SEO Matters for Tradies
Your customers search online using terms like:
- “electrician near me”
- “plumber suburb”
- “builder in city”
- “emergency plumber”
- “affordable concreter”
If you don’t appear in these searches, competitors take the work.
SEO helps tradies:
- Rank higher in local Google searches
- Stand out from other local competitors
- Increase calls, enquiries & quote requests
- Build trust with customer reviews & credibility
- Grow consistent, reliable weekly job leads
- Reduce reliance on paid ads or directories
Strong SEO = more work, more bookings, and more revenue.
Local SEO to Win More Jobs
We optimise your website and business listings to rank in key local searches:
- Your main service suburbs
- Emergency service search terms
- “Near me” searches
- Local map pack (Google Maps Top 3)
The result?
More jobs. More local visibility. More consistent work.
Why SEO Works So Well for Tradies
Unlike other industries, tradies often get work immediately after someone searches on Google.
SEO targets customers who:
- Need a tradie right now
- Want someone local
- Are ready to book or request a quote
This leads to faster conversions, better-quality leads, and higher ROI than almost any other marketing channel.
Why Tradies Choose Bottrell Media
- We specialise in trade SEO
- We use real trade-specific keyword data
- Proven results across multiple trade industries
- In-house SEO team — no outsourcing
- Affordable SEO packages for small trade businesses
- Experience in local markets across Newcastle, Maitland, Lake Macquarie & beyond
- Optional add-ons: Google Ads, websites, branding & social media
We understand how tradies work — and what helps them get more jobs.
Get a Free Trades SEO Audit
Want to know how your website ranks compared to other tradies in your area?
We’ll show you exactly what’s working, what’s not, and how to fix it.
Contact Bottrell Media today for your free SEO audit for tradies.
Custom Website Packages for Every Budget
Growth Package
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3 x Page Website
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6 x Images
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Form
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Contact Us
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Integrations with Social Media
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About Us
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Professional Package
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5 x Page Website
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10 x Images
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2 x Forms
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Contact Us
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Integrations with Social Media
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About us
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Yoast SEO
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Blog/Articles
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Enterprise Package
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10 x Page Website
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20 x Images
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4 x Forms
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Contact us
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Integrations with Social Media
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About us
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Yoast. SEO
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Blog/Articles
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Payment Gateways
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Reviews