Retail’s online boom: Are you getting a slice of the action?
The rise of online shopping has drastically changed the retail industry in recent years. With the convenience and accessibility of e-commerce, more and more consumers are turning to the internet to make their purchases. This trend has led to a significant shift in the way retailers operate and has created new opportunities for businesses to reach and engage with their customers. At Bottrell Media, we understand the impact of online shopping on the retail industry and work with our clients to develop strategies that take advantage of this trend. Whether it’s through creating an effective online presence, leveraging social media, or utilising digital marketing tactics, we help our clients stay ahead of the curve in the ever-evolving e-commerce landscape.
In 2021, retail e-commerce sales amounted to approximately 4.9 trillion U.S. dollars worldwide, according to research by Statistica. At the same time spending at physical stores has dropped.
While that was strongly influenced by Covid restrictions and distancing measures, the trend is clear: online shopping is gathering steam.
You should be getting a piece of the online pie
Whether your business sells goods, services, or both, your customers are searching for you online. Your website is more than simply an online storefront or basic business card. It can be a tool for marketing, customer acquisition, sales and compliance.
It’s common to see businesses underinvesting in their website and social media branding – not spending time or money on staying up-to-date and in touch with customers, or providing a subpar customer experience. These days, it’s highly likely that your website or social media channels are your customer’s first experience with your brand.
Does your business provide a great user experience for your online customers?
To capture as much online business as possible, your website should be easy to navigate, mobile adaptable, and have a simple shopping cart and smooth transactions so customers can pay you with ease. Your social media presence will depend very much on meeting your customers where they spend time online, so it will vary by industry and target market, but it should reflect your business’s values and drive engagement and sales.
These are some absolute basics, so if your online presence isn’t clearing these low hurdles, you should talk to an expert about how to improve it.
How much should you spend?
Although we’re far from being website or social media experts, we can help you figure out an appropriate budget to invest in your company’s online presence. We’ll take into account factors like how much growth you might see, how much time you’re spending on it now, and how much money your business can afford to allocate.
Do get in touch, we’re here to help.
The explosion of online shopping has dramatically transformed the retail industry in recent years. With the ease and accessibility of e-commerce, more and more consumers are turning to the internet to make their purchases. This trend has resulted in a significant shift in the way retailers operate and has created new opportunities for businesses to connect with and attract their customers. At Bottrell Media, we understand the effect of online shopping on the retail industry and support our clients in creating strategies that capitalise on this trend.
Contact us at @ Bottrell Media
45 Hunter St, Newcastle, NSW 2300.
P: 02 40275782
E: office@bottrellmedia.com.au
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