For e-commerce brands that also run a physical location — whether it’s a shop, showroom, or click-and-collect point — local SEO is a powerful way to bring more customers through your doors and grow online sales.
At Bottrell Media, we help Australian businesses build local SEO strategies that combine digital reach with in-store foot traffic.
Here’s how to make local SEO part of your marketing plan.
Your Google Business Profile (formerly Google My Business) helps your store appear in local search and Google Maps results.
Add accurate NAP details: business Name, Address, Phone.
Upload recent photos of your storefront, products and team.
Write a keyword-rich but clear business description.
Post regular updates, promotions, or events to keep your profile active.
Collect and respond to customer reviews to build trust and improve local rankings.
E-commerce businesses often target national search terms but miss local traffic.
Add keywords that combine your product or service with your location:
“Sydney home decor store”
“Melbourne running shoes shop”
“Click and collect electronics Newcastle”
Include these in title tags, meta descriptions, headings, and on landing pages to rank for local searches.
If your business serves multiple cities or suburbs, build dedicated landing pages for each location.
Use unique content: local store details, photos and customer reviews.
Include location-based keywords naturally.
Add clear calls-to-action like store hours, directions, and local contact details.
This helps your site rank when shoppers search for products “near me” or by city.
Many local searches happen on mobile — often by people ready to buy or visit.
Use a mobile-friendly design that loads quickly.
Make contact details clickable (e.g., tap to call).
Add a map or “Get Directions” button on your homepage and contact page.
A smooth mobile experience helps convert local searchers into store visitors.
Local citations are listings of your business details on trusted directories.
List your store on local business directories, industry sites and community pages.
Ensure NAP details are consistent across all listings.
Remove or update old or duplicate listings that could confuse search engines.
Strong, consistent citations help improve local rankings.
Online reviews influence both local rankings and shopper trust.
Ask happy in-store customers to leave Google or Facebook reviews.
Respond to reviews quickly and professionally — positive or negative.
Use review snippets or star ratings on your website for added credibility.
Reviews build trust and increase click-through rates in local search results.
Drive both online and offline sales with local promotions:
“Buy online, pick up in store” discounts.
Exclusive in-store events announced online.
Seasonal offers that encourage visits.
This strategy keeps your local presence and e-commerce working together.
Combining e-commerce with a physical presence can:
Attract nearby shoppers who prefer buying locally.
Increase brand trust through visibility in local search.
Reduce delivery costs with click-and-collect options.
Drive higher revenue by connecting online browsing with in-store sales.
Local SEO ensures your business shows up where nearby customers are searching.
At Bottrell Media, we create tailored local SEO strategies that help your e-commerce brand rank locally, boost foot traffic and convert visitors online and in-store.
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