When patients look for health information online, they often type questions like “Is teeth whitening safe?” or “How often should I get a skin check?” Adding FAQ content to your medical website answers these questions directly — while also improving your search rankings and patient engagement.
At Bottrell Media, we help healthcare providers turn patient questions into powerful SEO tools.
Patients trust providers who communicate clearly. Well-written FAQs can:
Help your website rank for question-based searches
Keep visitors on your site longer by answering their concerns directly
Build trust by showing expertise and transparency
Support voice search, which often uses natural language questions
FAQs help bridge the gap between what patients ask and what your website offers.
1. Capture long-tail keywords
Patients often search detailed phrases like “How long does Invisalign take?”
By including these in your FAQs, your site becomes more relevant to specific searches.
2. Enable rich results
Adding FAQ schema can make your answers appear directly in Google results, boosting visibility.
3. Reduce bounce rates
Visitors who find answers on your site are more likely to stay, explore services, or book appointments.
4. Support content depth
FAQs help fill out your service pages, making them more useful and comprehensive.
Uses natural, conversational language
Answers questions clearly and concisely
Reflects real patient enquiries your team receives
Includes relevant keywords without overstuffing
Links to related services or booking pages when helpful
The goal is to educate, reassure and guide visitors to take the next step.
Service pages (e.g., “Teeth Whitening FAQs”)
Blog posts on popular topics
Dedicated FAQ page covering general practice questions
Google Business Profile “Questions & Answers” section
Multiple touchpoints keep answers visible wherever patients look.
At Bottrell Media, we specialise in:
Researching patient-focused FAQ topics
Writing clear, keyword-friendly answers
Adding FAQ schema for rich results
Structuring content to increase engagement and SEO value
Updating FAQs as your services or patient needs change
We turn everyday questions into a strategic advantage for your practice.
Patient FAQs do more than just inform — they help your website show up higher in search results and keep visitors engaged. By answering real questions in the right way, your practice becomes more discoverable and more trustworthy.
Ready to add FAQs that drive traffic and patient trust?
👉 Contact Bottrell Media to build or optimise your FAQ content.
