How to Market Your Website & Attract More Customers
Launching a website is just the beginning. To drive traffic, attract customers, and grow your business, you need a solid marketing strategy. At Bottrell Media, we specialise in helping businesses improve their online presence through SEO, advertising, and strategic marketing techniques.
In this article, we’ll explore different ways to market your website, from free and paid advertising to SEO and social media promotions.
How Do I Attract Customers to My Website?
Attracting customers to your website requires a mix of organic (free) and paid marketing strategies:
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Search Engine Optimisation (SEO) – Optimising your site for Google search rankings.
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Content Marketing – Creating valuable blog posts, guides, and videos.
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Social Media Marketing – Engaging with customers on platforms like Facebook & LinkedIn.
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Email Marketing – Sending newsletters and promotions to your audience.
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Google Ads & Social Media Ads – Using paid advertising to reach targeted audiences.
How Do I Get Viewers to My Website?
To drive website traffic, consider:
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Optimising Your Google My Business Profile (Learn more).
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Leveraging Social Media Marketing (Our Social Media Services).
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Using SEO-Friendly Blog Content (SEO Services).
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Networking & Partnering with Other Websites.
Can I Advertise My Website for Free?
Yes! Free advertising methods include:
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Posting on social media.
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Optimising for organic SEO.
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Participating in online forums and communities.
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Listing on free business directories.
Pros & Cons of Paid & Free Advertising
Paid Advertising Pros:
✅ Immediate traffic and visibility.
✅ Highly targeted audience reach.
✅ Scalable for business growth.
✅ Highly targeted audience reach.
✅ Scalable for business growth.
Paid Advertising Cons:
❌ Requires budget allocation.
❌ Needs continuous monitoring and optimisation.
❌ Needs continuous monitoring and optimisation.
Free Advertising Pros:
✅ No financial investment required.
✅ Builds long-term credibility.
✅ Enhances organic reach through SEO.
✅ Builds long-term credibility.
✅ Enhances organic reach through SEO.
Free Advertising Cons:
❌ Takes time to generate results.
❌ Requires consistent effort and content creation.
❌ Requires consistent effort and content creation.
Types of Advertising for Your Website
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Google Ads (Learn more).
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Social Media Ads (Facebook, LinkedIn, Instagram, TikTok).
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Influencer Marketing.
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Affiliate Marketing.
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Email Marketing Campaigns.
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Sponsored Blog Posts & Guest Blogging.
What is SEO?
Search Engine Optimisation (SEO) is the practice of improving your website’s visibility in search engines like Google. It includes:
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On-Page SEO: Keyword optimisation, meta descriptions, internal linking.
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Off-Page SEO: Backlinks from other reputable websites.
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Technical SEO: Website speed, mobile responsiveness, and structured data.
Why You Need SEO to Market Your Website
SEO helps your website rank higher in search engines, leading to:
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Increased organic traffic.
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Higher conversion rates.
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Improved brand credibility and authority.
How Can I Promote My Website?
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Write Blog Content with SEO Keywords.
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Use Email Marketing to Engage Customers.
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Leverage Social Media for Free Promotions.
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Invest in Paid Ads for Quick Results.
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Collaborate with Industry Influencers.
What Are Paid Google Ads?
Google Ads is a paid advertising platform that allows businesses to display ads on search engine results pages (SERPs). You pay per click (PPC) to attract visitors.
Pros & Cons of Google Ads
Pros:
✅ Instant website traffic.
✅ Targeted audience reach.
✅ Scalable marketing strategy.
✅ Targeted audience reach.
✅ Scalable marketing strategy.
Cons:
❌ Can be expensive for competitive keywords.
❌ Requires ongoing monitoring and optimisation.
❌ Requires ongoing monitoring and optimisation.
What Are Paid Social Media Ads?
Social media ads allow businesses to promote their websites on platforms like Facebook, Instagram, LinkedIn, and TikTok. They use advanced targeting options to reach potential customers.
Marketing your website effectively requires a mix of SEO, free promotion strategies, and paid advertising. Whether you focus on organic reach or invest in paid ads, the key is consistency.
If you need expert website marketing services, contact Bottrell Media today!
Get in Touch:
📍 45 Hunter St, Newcastle, NSW 2300
📞 (02) 4933 6888
📍 45 Hunter St, Newcastle, NSW 2300
📞 (02) 4933 6888
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