Have you wanted more exposure for your business, but SEO seems to be taking forever? You might not want to use paid ads because they’re too expensive or complicated to setup, but paid advertising might be a better option than you expected!
Google Ads are a fast way to get more visitors to your website. Ads usually show up above the natural search results so they are much more noticeable and do the work of SEO without so much time and effort put in.
Google is the most popular search engine, with over 3.5 billion searches per day. Google Ads gives you access to one of the largest audiences in the world and it is the advertising channel with the most reach, especially when you take their other platforms into account like YouTube and Gmail.
There are many options for who can see the ads – you can target by keywords or by demographic.
Their main model is Pay-Per-Click (PPC) which means you don’t pay for the ad to be there, but for the amount of clicks it gets or actual visitors. There’s no minimum spend and you can set a maximum daily budget to keep the cost under control.
They provide useful analytics after your campaigns so you can see what has worked well and what hasn’t. This will help you to understand your audience even further and decide what sort of ads to run next.
One of the best things about search ads are you can take advantage of ‘intent’ – you are advertising to someone who is actually searching for what you offer. This is unline Facebook, where they are not there to buy things – on Google search ads, the ad actually helps their experience rather than hindering it.
Some businesses just don’t have the budget for big advertising campaigns, but with PPC online ads you have full control over your budget and can set daily limits or a budget for the whole campaign.
No matter the advertising type, they are all working to build brand awareness by being seen by more people. Even if viewers aren’t clicking, they are seeing your brand right up the top along with what you are offering and anything else you want to show. This will ultimately strengthen your brand and create a vision of trust in the user’s mind.
The main benefit of GoogleAds is they give the SEO effect a lot faster than SEO would. They are both search engine strategies for lead generation, but GoogleAds zip you right up to the top spot a lot faster than SEO could.
The more relevant an ad is to the user, the better experience that user is likely to have and the more likely they are to keep using Google. This is why Google focuses on the quality and relevance of ads rather than who has paid the most, which evens things out for everyone. Due to this, it’s important to post a good quality ad and if you do, their algorithm will favour it.
We are #notspon by Google but we can help with GoogleAd advice and setup if it is something you are interested in. Give us a call!