Optimising Your Google Business Profile for Tradies
When local homeowners search for a plumber, electrician or handyman, your Google Business Profile (GBP) is often the first thing they see. A complete and well-optimised profile helps tradies appear in Google Maps, local results and the highly visible map pack—driving more calls and bookings.
At Bottrell Media, we help Australian tradies use Google Business Profile to turn local searches into real enquiries.
We can help with SEO support.
Your Online Shopfront in Local Search
Your GBP shows key details directly in search results, including:
Phone number and contact options
Opening hours and service areas
Photos of your work and team
Reviews from past clients
A strong profile builds trust before clients even visit your website.
Make Your Business Stand Out Locally
Add accurate and consistent NAP details (Name, Address, Phone)
Select service categories that match your trade
Write a keyword-rich business description
Upload real photos of completed projects, vehicles or your team
Add service areas and key services (e.g., emergency plumbing, rewiring)
Post updates or promotions to keep your profile active
Regular updates show Google and clients that your business is active and trustworthy.
Social Proof that Boosts Rankings
Ask satisfied clients to leave reviews after each job
Reply politely to all reviews, positive or negative
Address any issues to show you care about service quality
More positive reviews help your business appear higher in local search results.
Keep Your Profile Accurate and Engaging
Using outdated phone numbers or business hours
Adding blurry or low-quality photos
Ignoring reviews or not responding
Forgetting to update holiday hours or service changes
Avoiding these issues helps maintain trust and keeps your profile competitive.
Google Business Profile Setup & Management for Tradies
We help tradies by:
Fully setting up and optimising your GBP
Writing keyword-focused descriptions
Uploading high-quality, relevant photos
Creating review request templates
Monitoring and updating your profile over time
Our goal is to get you more local calls and real client enquiries.
Ready to make your profile work harder?
Contact Bottrell Media today to optimise your Google Business Profile.