Optimising Your Google Business Profile for Maximum Patient Reach
For doctors, dentists and clinics, Google is often the first stop for new patients. Your Google Business Profile (GBP) isn’t just a listing — it’s a powerful tool to increase local visibility, build trust and drive appointment enquiries.
At Bottrell Media, we help healthcare practices fully optimise and manage their Google Business Profiles to reach more local patients.
We can help with SEO support.
First Impressions That Bring Patients In
Over 80% of patients check Google before contacting a clinic.
Your profile appears in local search results and Google Maps — often before your website.
Reviews, photos, service details and opening hours help patients decide to call or book.
An updated, accurate and engaging profile can turn searchers into patients.
Make Your Practice Easy to Find and Trust
Essential optimisation steps include:
Adding complete and consistent Name, Address, Phone (NAP) details.
Selecting relevant categories (e.g., “Dentist,” “Physiotherapist”).
Uploading quality photos of your clinic and team.
Writing a clear, keyword-focused business description.
Listing specific services and treatments you offer.
Keeping opening hours up to date, including holidays.
These updates help Google understand your practice — and help patients choose you.
Keep Your Profile Active and Engaging
Encourage patient reviews: Fresh reviews improve visibility and trust.
Respond to reviews: Shows you value feedback and care about patient experience.
Use Google Posts: Share updates, health tips, new services or promotions.
Regular activity tells Google your profile (and practice) is active and relevant.
Stay Ahead of Competitors
Inconsistent NAP details across your website and directories.
Using categories that don’t match your actual services.
Neglecting to respond to negative reviews.
Letting photos or posts become outdated.
Avoiding these mistakes protects your rankings and reputation.
Managed Optimisation for Busy Clinics
At Bottrell Media, we offer tailored local SEO and Google Business Profile services:
Complete profile setup or optimisation.
Keyword-rich descriptions and service lists.
Review request strategies and response templates.
Ongoing updates, monitoring and performance tracking.
We make sure your practice appears first when patients search locally.
Ready to Reach More Local Patients?
Your Google Business Profile can do more than list your clinic — it can drive real patient growth.