Social media has taken the world over in the last 10 years. Facebook, YouTube, Instagram, Snapchat, Pintrest, Vimeo, Twitter, Linkedin and more all serve a particular purpose in the lives of millions of people everyday. Using one or more of these platforms to market your business is one of the best ways to see a return on your dollar spent.
Running TV ads have been a great to generate business for decades – but do you know who was watching them? How many people converted because of an advertisement they watched on TV? There was no way of showing these TV ads to people who were interested in your business – and there was no way of telling who was engaged with the ad and no way to tell who you converted from your ad.
This is where social media is different. You can see: