Running a successful e-commerce site means more than having great products — you also need to make sure shoppers can find them.
That’s where the right SEO tools come in: they help online retailers track performance, research keywords, fix technical issues, and ultimately grow traffic and sales.
At Bottrell Media, we help e-commerce businesses choose and use the best tools to simplify SEO and see real results.
Here are the essential SEO tools every online retailer should know.
Best for: Monitoring site performance and indexing
Google Search Console (GSC) is free and essential. It helps you:
Check which pages are indexed by Google
See what search queries bring visitors to your site
Identify crawling errors, mobile usability issues and broken links
Submit sitemaps to help Google discover new products faster
Every online shop should review GSC data regularly to spot issues early.
Best for: Tracking traffic and conversions
Google Analytics helps answer key questions like:
Where is your traffic coming from?
Which product pages convert best?
What’s your organic vs. paid traffic split?
By setting up e-commerce tracking, you can see revenue from organic search and measure ROI from SEO efforts.
Best for: Competitor analysis and keyword research
Both tools are powerful all-in-one SEO platforms that let you:
Discover keywords shoppers are searching for
Track your rankings against competitors
Analyse backlinks to see what sites link to you (and your competitors)
Audit your site for technical SEO issues
They’re paid tools, but they save time and provide actionable data.
Best for: Technical SEO audits
This desktop tool crawls your website like a search engine and helps find:
Broken links and redirects
Missing or duplicate title tags and meta descriptions
Thin or duplicate content
Issues with sitemaps and canonical tags
It’s great for regularly checking the technical health of your e-commerce site.
Best for: Quick SEO checks
MozBar is a free browser extension that shows:
Page authority and domain authority
On-page elements like titles and headings
No-follow vs. follow links
It’s useful for quick competitive research or on-the-fly audits.
Best for: On-page optimisation
If you use WordPress, Yoast SEO makes it easy to:
Optimise pages for target keywords
Create SEO-friendly titles and meta descriptions
Add schema markup for products
Shopify users can choose from several SEO apps that help with similar tasks.
Best for: Site speed improvements
Google PageSpeed Insights tests your site’s loading speed on mobile and desktop and suggests fixes, like:
Compressing images
Removing unused code
Improving server response times
Site speed is critical for SEO and user experience — especially on mobile.
Best for: Content ideas
This tool shows questions real people ask about your products or industry.
Use it to:
Write blog posts that target long-tail keywords
Create FAQs on product and category pages
Understand shopper pain points and interests
Fresh, useful content helps attract organic traffic and improve engagement.
SEO tools can save time, reveal insights and help track progress — but they don’t replace a thoughtful strategy.
Combine tools with:
Regular content creation
Technical optimisation
Link building and reputation management
Ongoing reviews and updates
That’s where Bottrell Media helps: turning data into an actionable plan.
At Bottrell Media, we help online retailers set up, use and get real value from SEO tools — so you can focus on running your business while your website works harder for you.
🔵 Book a Free Strategy Call
📞 Or call us directly on (02) 4027 5782
