Writing High-Converting, SEO-Friendly Product Descriptions
Your product descriptions do more than explain what you sell—they can boost search rankings and turn casual visitors into paying customers. At Bottrell Media, we help e-commerce businesses write product copy that balances keywords, brand voice and persuasive messaging to increase traffic and sales.
We can help with SEO support.
The Link Between Content and Conversions
Many stores use default or copied descriptions, missing out on organic traffic and sales. Well-crafted, SEO-friendly descriptions help your business:
Rank for buyer-intent keywords
Build trust and answer customer questions
Increase conversions by addressing real purchase motivations
Unique content makes your products more visible and appealing.
Writing for Shoppers and Search Engines
At Bottrell Media, we focus on:
Clear, benefit-led copy that speaks to the buyer’s needs
Strategic keyword placement in headings and body text
Descriptive, engaging language that fits your brand voice
Bullet points for key features and scannable readability
Adding FAQs to target long-tail search queries
This approach helps customers find your products—and motivates them to buy.
Supporting Your Entire Store’s Visibility
Optimised product descriptions don’t just boost individual product rankings. They also:
Strengthen your site’s overall keyword coverage
Reduce bounce rates with relevant, informative content
Help category pages and related products perform better in search
Every product page becomes part of a broader SEO strategy.
Professional Product Copy that Sells
We combine keyword research, copywriting and on-page SEO best practices to deliver descriptions that:
Improve search visibility
Reflect your brand’s personality
Turn visitors into loyal customers
With Bottrell Media, your product pages do more than list features—they become your best sales tools.
Case Example: From Generic Text to Higher Sales
An online retailer with duplicate product descriptions partnered with us to rewrite their top 100 products. After launch:
Organic traffic to product pages rose by 48%
Conversion rate improved by 17%
Bounce rate decreased as shoppers found relevant, engaging content
Unique descriptions helped them stand out in a crowded market.
Ready to Turn Product Copy Into Sales?
Great product descriptions boost traffic and conversions.