eBay for Business: Everything You Need to Know
Selling online has become an essential part of running a business. eBay offers a massive marketplace for businesses to reach millions of customers globally. But is eBay the right platform for your business? At Bottrell Media, we help businesses make informed decisions about their online selling strategies.
In this article, we cover everything you need to know about using eBay as a business, from setting up an account to costs, integrations, and pros & cons.
Can You Use eBay as a Business?
Yes! eBay provides a dedicated platform for businesses to sell products, whether you are a small retailer, wholesaler, or eCommerce brand. Businesses benefit from:
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Access to a global customer base.
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eBay’s built-in marketing tools.
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Secure payment processing through PayPal and eBay Payments.
Can I Set Up an eBay Account for My Business?
Yes, eBay allows you to create a business account, which provides additional selling tools and branding options. A business account is ideal for:
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Businesses selling large quantities of products.
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Stores looking to build brand credibility.
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Sellers who want access to advanced selling analytics.
What is the Difference Between eBay and eBay Business?
eBay Personal Account:
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Best for casual sellers or individuals selling second-hand items.
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No access to advanced selling tools.
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Limited branding options.
eBay Business Account:
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Designed for professional sellers and retailers.
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Access to bulk listing tools and promotional features.
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Ability to create an eBay Store with a custom storefront.
Is There an eBay Business App?
Yes! eBay offers a dedicated mobile app for business sellers. The app allows you to:
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Manage orders and customer messages.
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List and edit products.
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Track sales performance and analytics.
How to Set Up an eBay Business Account
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Go to eBay’s Business Registration Page.
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Enter Your Business Details (ABN, company name, etc.).
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Verify Your Identity.
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Choose a Subscription Plan (optional but recommended for volume sellers).
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List Your Products & Set Up Payments.
Costs of eBay for Business
eBay charges different fees depending on the type of seller account and product category:
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Listing Fees: Free for a limited number of listings; after that, $0.30 – $1.50 per listing.
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Final Value Fees: 10% – 15% of the total sale price.
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Subscription Fees:
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Basic Store: $27.95/month
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Premium Store: $59.95/month
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Anchor Store: $349.95/month
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Ongoing Costs of eBay
Businesses using eBay need to account for:
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Subscription costs (if using an eBay Store).
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Marketing and promotional fees.
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PayPal or eBay Payments transaction fees.
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Shipping and handling costs.
What Website Platforms Integrate with eBay Business?
Many website platforms integrate with eBay, making it easier to manage sales:
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Shopify – Direct integration for multi-channel selling.
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WooCommerce – Plugins available for eBay sync.
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BigCommerce – Built-in eBay listing features.
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Magento – Enterprise-level integrations.
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Squarespace & Wix – Third-party apps available.
Pros & Cons of eBay
Pros:
✅ Access to a large global audience.
✅ Secure payment processing.
✅ Easy listing and selling process.
✅ Built-in trust factor with buyers.
✅ Secure payment processing.
✅ Easy listing and selling process.
✅ Built-in trust factor with buyers.
Cons:
❌ Higher selling fees than some alternatives.
❌ Intense competition from other sellers.
❌ Limited branding opportunities compared to Shopify or WooCommerce.
❌ Intense competition from other sellers.
❌ Limited branding opportunities compared to Shopify or WooCommerce.
Selling on eBay can be a great option for businesses looking to expand their reach. While eBay offers strong sales potential, businesses should also consider their long-term branding and cost strategies.
If you need expert guidance on integrating eBay with your website, contact Bottrell Media today!
Get in Touch:
📍 45 Hunter St, Newcastle, NSW 2300
📞 (02) 4933 6888
📧 office@bottrellaccounting.com.au
📍 45 Hunter St, Newcastle, NSW 2300
📞 (02) 4933 6888
📧 office@bottrellaccounting.com.au
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