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Colours, Psychology and Marketing

Colours, Psychology and Marketing


It might seem juvenile, but colours can have a massive effect on how well your brand and products perform. Picking the right colours, shades and gradients can be the difference between a customer buying your product instead of a competitor’s – it comes down to psychology.

We’ve provided a list of some common colours and their meanings below, pick the ones that match your brand!

Yellow – HAPPINESS! Yellow is the happiest colour the spectrum has to offer. Think of the iconic smiley face!

Red – PASSION! Whether it is anger or excitement, red generates intense, passionate feelings!

Orange – CAUTION! There’s a reason construction equipment and tape is orange.

Green – PEACE! Nature, peacefulness and relaxation.

Blue – TRUST! Often used by the big companies, blue creates a feeling of trust and strength.

Purple – CREATIVITY! Not used by many, purple is often seen as creative and full of wisdom.

When it comes to branding your company, and creating a new logo don’t forget the importance of colours in marketing!

If you would like a new logo, or simply want to revamp your current logo contact the team at Bottrell Business Consultants on


Bottrell Media

Bottrell Media grouped together midway through 2016, and since that time, have stamped ourselves as one of the go-to media firms! Located in 6 cities around Australia, we are ready to hang out and kick some goals.

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