Colours, Psychology and Marketing
It might seem juvenile, but colours can have a massive effect on how well your brand and products perform. Picking the right colours, shades and gradients can be the difference between a customer buying your product instead of a competitor’s – it comes down to psychology. We’ve provided a list of some common colours […]
Benefits of video in your social media mix
Benefits of video in your social media mix The use of video has exploded on social media. The use of video to engage customers has moved from being one that only a few tried. To the most mainstream form of content sharing out there. So What are the benefits of video in your social […]
Do You Need a Website
Does your business need a website? The answer is simple – yes. A website is one of the best forms of advertising a business can have, no matter how big or small the business is! More and more people are searching for services and businesses online, whether that be through a quick Google search, or […]
Is Your Business Due for a Re-Brand
Feel your brand is a bit dated? Is your logo stuck in the past? Think it’s time for a new look? It might be time to consider a re-brand. Re-branding is an exercise not to be taken lightly. Re-branding generally splits the population in two with the below arguments, and you need to decide […]
Why The Design And Functionality Of Your Website Is Key
Let’s talk about the two key components of a good website – good design and functionality. The design of your site will determine whether people will stay on, and be encouraged to look further when they hit your site. The functionality will determine how easily they can do this. If either one […]
Pick The Right Social Media Platform For Your Business
Facebook, Snapchat, Instagram, Twitter, Pinterest, Periscope, YouTube – the list goes on. But how do you choose the right social media platform for your business. Do you have to have a presence on all of them? The short answer, NO. Too often do business owners see the promise of social media and decide to saturate every […]